News & Media Coverage

Stay up to date with SeniorDeli's awards, milestones, media coverage, and upcoming events.

Awards & Recognition

Since our founding, SeniorDeli has earned over RMB 20 million in prize money and grants.

2024

Harvard Business Publishing (case subject) + Ivey Business School Case Publication

Published teaching case W33928 — "Senior Deli: Pioneer in an Emergent Care Food Ecosystem"

Aug 2023

Ivey Business School Case Study Research Published

"Senior Deli: Pioneer in an Emergent Care Food Ecosystem" — MBA curriculum, social innovation track

Dec 2025

TechUP Y06 Programme — HKSTP / Innovation and Technology Commission

Grant recipient (HKD 600,000) — LinguaLeap AI swallowing assessment R&D

Sep 2025

T/SATA 094-2025 《吞嚥障礙食品(養老護理)通用要求》 — 深圳市分析測試協會

Participating Drafting Unit (Co-Author) — GBA dysphagia food standard

2026 (planned)

HCR Tokyo — International Rehabilitation Expo (October 2026)

Confirmed exhibitor (in preparation)

2026 (in flight)

MiraclePlus Fall 2026 Accelerator (YC-style accelerator, China)

Application in progress

2021

Future Food Asia Award (Singapore)

Champion — US$100,000 prize

2021

UK High-Level Talent Entrepreneurship Competition

First Prize

2021

Future Maker International Innovation Contest — Europe

First Prize

2021

IMAGINE IF! HK 2021 (Cambridge ideaSpace)

Champion

2024

香港樂齢科技展 (HK Age Tech Expo) — HKSTP

HKSTP-represented exhibitor

2020

National 'Chuangqingchun' Youth Innovation & Entrepreneurship Competition

Silver

2020

Hong Kong Social Enterprise Challenge

Champion

Total prizes & grants

Over RMB 20 million

Cumulative prize money and grants received

Media Coverage

SeniorDeli has been featured by international and regional media across Asia, Europe, and beyond.

South China Morning Post (SCMP)

Hong Kong's leading English-language newspaper — feature coverage

NutraIngredients-Asia

International nutrition and ingredients industry trade press

FoodNavigator-Asia

International food industry trade press — Asia edition

CompassList

International startup and innovation media

Eco-Business

Asia-Pacific sustainability and business media

Yomiuri Shimbun (Japan)

Major Japanese national newspaper feature

CCTV

Including the April 2025 "My Youth Answer Sheet" feature interview

Xinhua News Agency

Featured by China's national news agency

People's Daily Online

National media coverage

TVB

Hong Kong TVB, including a feature on Pearl Magazine programme

RTHK

Hong Kong's public broadcaster

Economic Daily

Business and finance coverage

Ming Pao

Major Hong Kong newspaper

CCTV Feature: 'My Youth Answer Sheet'

April 2025 | CCTV

China Central Television's 'My Youth Answer Sheet' programme featured an in-depth interview with SeniorDeli's founder, tracing the journey from launching at Hong Kong Science Park to building a care food business that uses food technology to improve mealtime quality for elders with dysphagia. The programme aired nationally and drew wide attention.

TVB Pearl Magazine: Easy To Swallow

April 2021 | TVB Pearl

TVB Pearl's flagship English programme 'Pearl Magazine' featured an in-depth profile of SeniorDeli, showcasing how the brand's innovative soft meal technology helps those with swallowing difficulties rediscover the joy and dignity of eating. The broadcast reached a wide Hong Kong audience and raised public awareness of care nutrition.

Selected Press Coverage

  • CCTV

    My Youth Answer Sheet — SeniorDeli founder feature interview

  • Harvard Business Review / Ivey Publishing

    Senior Deli: Pioneer in an Emergent Care Food Ecosystem (Case W33928)

  • CompassList

    Senior Deli: Creating easy-to-swallow, appealing food for dysphagia sufferers

  • Spirit of Hong Kong Awards

    Food innovation for frail residents earns nomination for Senior Deli

  • South China Morning Post

    Spirit of Hong Kong Awards: food innovation for frail residents earns nomination for Senior Deli

  • NutraIngredients / FoodNavigator-Asia (William Reed)

    Ageing opportunity: Hong Kong's Senior Deli targets vast care home populations with products for dysphagia sufferers

  • Food and Drink Digital / Eco-Business

    Future Food Asia 2021 winners: Allozymes & Senior Deli

  • BF Tech Today

    From Flight Attendant Dream to Hong Kong's First Soft Meal Brand

  • TVB Pearl Magazine

    Easy To Swallow

  • Hong Kong Media

    Homemade soft meal tutorial: helping those with swallowing difficulties rediscover 'sweet and sour pork' flavour

  • Shenzhen Daily / Qianhai Government

    HK entrepreneur dreams to aid more dysphagia patients

  • Hong Kong Media

    Local-style soft meals help those with swallowing difficulties rediscover flavour

  • Hong Kong Media

    HK startup's instant soft meals open blue ocean: ultrasound preserves appearance for dysphagia patients

  • Life Marathon Programme

    Developing soft meals for the elderly (Part 1 & 2)

  • Life Marathon Programme

    Developing soft meals for the elderly

  • Hong Kong Media

    Startup developing food softener and food gellant for elderly clients

  • Hong Kong Media

    First local soft meal brand preserves taste and nutrition — prices halved

  • HKGCC / FHKI

    HK soft meal brand targets silver economy market; FHKI assists in matchmaking

Key Events 2025

Visit SeniorDeli at one of our 2025 events:

Hong Kong Elderly Service Technology Expo 2024

As an HKSTP representative project, SeniorDeli showcased its full range of care foods at the 2024 Elderly Service Technology Expo, engaging with industry leaders and guests on the latest developments in care nutrition.

HK International Taste Festival

SeniorDeli showcased its care food range at the Hong Kong International Taste Festival, presenting our soft meal innovations to the public.

Silver Health Forum

SeniorDeli's founder was invited to speak at the Silver Health Forum, sharing trends in the care food industry.

HKTDC Food Expo

Hong Kong Trade Development Council Food Expo. SeniorDeli booth: 3D-F02. Industry visitors and the public are welcome.

Ming Pao Senior Living Expo

SeniorDeli will participate in the Ming Pao Senior Living Expo, showcasing the full care food range and solutions.

Inno4life

An innovation senior-living exhibition. SeniorDeli will showcase its latest care food technologies and products.

GIES 2025 Care Food Pavilion

GIES Care Food Pavilion. SeniorDeli will exhibit its full IDDSI-compliant care food range as a leading exhibitor.

Want to learn more?

Get in touch to request product information, schedule a demo, or explore partnership opportunities.